Software in cars has a bad reputation. People who love cars think it is too intangible and hard to tinker on, and for people who love software it is too obscure and badly documented. Rust helps us get to that sweet spot in the middle, where we can actually write meaningful software that interacts with a vehicle along with the developer experience Rust provides. Speaker Frank Lyaruu at EuroRust 2025, Architect and software generalist. Rustacian. Java veteran. Sustainable computing advocate. Web assembly enthousiast. Occasional Embedded Rust streamer.